Book Review of

Destination Japan

A Business Guide for the 90s

Author : International Trade Division

Pros : Provides numerous contact points. Also gives basic but useful marketing information.

Cons : Somewhat dated now.

Grade : B

Contents : Jump to review...

1. Japan Country Fact Sheet
2. Foreign Trade Outlook - Economic Overview
3. The Japanese Economy
4. Yes, There Are Difficulties, But They Can Be Overcome!
5. Marketing Strategy
6. Business Customs and Practices
7. Best US Export Prospects
8. Japanese Government Procurement
9. Regional Outlook Outside of the Tokyo Area
10. Prominent Economic Organizations in Japan
11. Japanese Testing, Standards and Certification
12. Intellectual Property Protection
13. Export Financing
14. Customs Clearance
15. Taxation
16. The Structural Impediments Initiative
17. Foreign Trade Barriers
18. US-Japan Trade and Investment
19. The Japanese Government
20. Japan Import Promotion Measures
21. US Department of Commerce Japan Export Promotion Initiative
22. US Department of Commerce Special Information Products and Business Facilitation Services for Japan
23. Where to Receive Export Counseling
24. Where to Get Market Information and Trade Leads
25. Guidance for Business Travelers
26. Relevant Publications
27. Are You Ready to Export?

Review :

Check back later to see our full review.

Reviewed by David Luhman, MBA, EA

Published 1991 by US Department of Commerce. US Government Printing Office
Length : 67 pages.