Book Review of

Japanese Distribution System, The

Opportunities and Obstacles, Structures and Practices

Author : Michael Czinkota, Masaaki Kotabe, eds.

Pros : Some unique views of how product is distributed in Japan.

Cons : As a collection of academic papers, some of the papers are terribly theoretical and impractical.

Grade : B

Contents : Jump to review...

Part I : Overview

1. Introduction
2. Distribution and Trade Relations Between the United States and Japan : An Overview and Assessment

Part II : The Nature of the Japanese Distribution System

3. The Structure and Performance of the Japanese Distribution System
4. Assessing Japan's Distribution Channels
5. The Japanese Distribution System : An Empirical Investigation of US Firms in Japan During the Seventies and Eighties

Part III : Retail and Wholesale Distribution

6. The Complexity of Wholesale Distribution Channels in Japan
7. The Measurement of Wholesale Stages and Structural Change in Japan
8. Japan's Distribution System Information Network
9. An Assortment of Distribution Information Systems
10. Japanese Department Store Buyers : Supplier Dependence and Sourcing Considerations
11. Large-Scale Retail Store Law : Historical Background and Social Implications

Part IV : New Opportunities for Market Entry

12. New Developments in Channel Strategy in Japan
13. Toward Conceptual Model of Japanese Consumer Response to Direct Marketing
14. Application of JIT Management in the Distribution System

Part V : Trade Issues in Distribution

15. Trade Connections and Trade Practices in the Japanese Distribution System
16. MITI's Distribution Policy and US-Japan Structural Talks

Part VI : Case Studies

17. The Japanese Expansion of US Air Express Service : 1985 - 1990
18. The Strategic Role of Channel Equity in International Markets : The Case of Kodak and Fuji
19. Japanese Consumers as Battering Rams : Can They Break Down the Non-Market Entry Barriers in Japan's Auto Aftermarket Industry?
20. Structural Issues in an Import-Intensive Channel : The Case of Fish Distribution in Japan

Review :

Check back later to see our full review.

Reviewed by David Luhman, MBA, EA

Published 1993 by Probus Publishing Co.. ISBN 1-55738-424-X
Length : 318 pages.