Book Review of

Take Your Company Public!

The Entrepreneur's Guide to Alternative Capital Sources

Author : Drew Field

Pros : Detailed; good glossary and bibliography.

Cons : Somewhat pedantic.

Grade : B+

Contents : Jump to review...

1. Why So Few Corporations Do Underwritten Public Offerings
2. The Time is Right to Market Corporate Shares
3. Is Public Ownership Right For You?
4. How an Underwritten IPO Is Done
5. How to Sell Shares Through Direct Marketing

Review :

Good book by a former "Big Six" partner who has overseen over $100 million in share offerings. Very detailed. Walks you through the details of accounting, financial publishing, and sales needed to make a successful share offering.

Reviewed by David Luhman, MBA, EA

Published 1991 by New York Institute of Finance (Simon and Schuster). ISBN 0-13-882242-5
Length : 259 pages.