Skip to main content
Home
luhman.org
Home Selling to the Japanese Market

Selling to the Japanese Market

Jun
30
1994
0
By David Luhman

Contents to my podcast on selling to the Japanese market

  • Introduction to "Selling to the Japanese Market"
  • The nature of Japanese consumers
  • Japan's complex distribution system
  • The Japanese Large Scale Retail Store Law
  • Japan's department stores
  • Japanese discount stores
  • Direct marketing in Japan
  • Telemarketing to the Japanese
  • Door-to-door selling in Japan
  • Pricing your products in Japan
  • Japanese practices regarding coupons
  • Price fixing in Japan
  • Japanese advertising methods
  • Japanese advertising giant Dentsu
  • How to advertise your products in Japan - conclusion
Introduction to "Selling to the Japanese Market" ›